I am a bright team member who delivers successes to businesses and customers. The companies I work with benefit from my strong work ethic, experience and creativity.
PROFESSIONAL EXPERIENCE
Interactive Consultant New York, NY Present
- Interactive Product and Project Management, Social Media Campaigns, SEO Optimization
- Clients include Vibe.com, Iced Media (QVC, Swatch & Dell), Farnoosh.tv, FabDog.com
My Wines Direct New York, NY
Program Director May 2009 – September 200
- Launched online national wine club partnership with USA TODAY
- Created program plan to drive wine and advertising sales
- Day-to-Day lead on project plan, schedule, site design/ layout and content sourcing
- Setup, trained and deployed inbound call center for order processing
- Ran wine tasting events including recruiting USA Readers as participants in markets nationwide
TheStreet.com New York, NY
Director, Product Development February 2006 – March 2009
- Provided strong solutions and guidance to the C level executive team for fast-growing network of financial news and personal financial websites
- Responsibilities covered multiple web properties, mobile website development, incoming and outgoing content feeds, SEO standards, wire frames and user optimization, email newsletters, advertising and marketing campaign packages
- Managed project management team on multiple initiatives across the company
- Analyzed and responded to business goals, prioritizing projects, documenting scope of work for business units and ensuring accuracy and quality of work.
- Integrated content feeds to & from vendors – full content or headline feeds
- Integrated and tracked reporting and traffic patterns for the network of sites
- Optimized & grew customer registration and product sales flows
- Ensured advertising campaign inventory targeted and delivered
- Worked with multiple content management systems including custom systems, Pluck, Drupal and WordPress
- Managed capital project budget for new product development
- Led a major redesign of the TheStreet.com in 2007. The site launched 2/2008 after a year’s development and is generating over $18M in quarterly revenue based on an advertising and subscription business model
- General Manager of site development teams, interacting daily with stakeholders, from the company’s executive team to primary marketing, ad sales, creative and reporting personnel.
- Site was launched on time and under budget
- Insured critical business operations were transferred over to the new site without disruption to daily business practices
- Played key role in entire life cycle of project, from initial focus group research through documentation of content and advertising strategy, internal template review and signoff, and internal technology development and QA of site
- Kept all tasks on schedule and within corporate business strategy.
- Project was completed on time and under budget
- Launched new quote and banking centers covering stock, mutual fund and ETF news and quote data
Director, Project Management
- Implemented first-ever central project management strategy and process for company’s business units using project management standards and documentation
- Built project management team out in sort of the expanding business
- Set process and systems to support workflow
- Lead on project life cycle development of all departments
- Advertising, Marketing, Editorial and Reporting
TBWA/Chiat/DAY New York, NY
Director, Digital Operations August 2003 – January 2006
- Supervised web-based advertising production extranet for Sprint Nextel Telecommunications, the largest account in the New York office and the third-largest client TBWA worldwide
- Produced 1,000 retail newspaper ads weekly, an agency record
- Reduced the client’s production costs/spend $1MM a year through improved technology solutions.
- Re-engineered retail print production process within budget and on time
- Integrated Sprint and Nextel business requirements post-merger for delivering integrated retail ads
- Documented and implemented project management process across agency for media vertical
Intranet & Digital Asset Project Manager
Managed schedules, training, input and output of automated print advertising delivery system for Nextel
Freelance Consultant New York, NY March 2001– August 2003
Developed corporate strategies, business and marketing plans, public relation campaigns and website and e-commerce projects
DME Interactive Holdings, Inc. New York, NY
Director, Operations February 1998 – April 2001
- Deployed web sites for Motown Records, Universal Records, HBO Home Video, Queen Latifah, NY Knicks, Lugz Boots and Shoes and more
- Wrote and executed business plan for urban branded and targeted PC and ISP solution with HP and AOL/CompuServe as partners and service providers
DoubleClick, Inc., New York, NY
Account Executive August 1997– February 1998
Responsible for developing online advertising accounts in US and Canadian territories
Client campaigns included Apple Computers, Universal Records and Mass Transit Agency
EDUCATION
NJ Institute of Technology,
Executive MBA in Management of Technology
Newark, NJ May 2004
The George Washington University,
B.A., Sociology
Washington, D.C. May 1997
Expert level experience in MS Office, MS Project, bug tracking systems, document sharing and project systems, web traffic tracking tools, and proprietary and open source content management systems
Experience Highlights
1994 – 1996 – Interned with former Senator Bill Bradley, where we archived his senate career and prepared his run for the Presidency.
1998 – 2001 – DME Interactive was a start up company during the “internet boom”. I started as the 5th full time employee. DME focused on interactive solutions for business servicing fortune 500 clients and expanding technology products the African American and Hispanic markets. We were the first African-American owned publicly traded internet companies at the time.
2006 – 2008 Partnered and opened a small boutique in Soho, NY. This included sales, full ecommerce website, marketing and PR.
